The Kirby G. Smith Law Firm

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Privacy Policy

The Kirby G. Smith Law Firm, LLC
Effective Date: March 3, 2026

1. Who We Are

This Privacy Policy explains how The Kirby G. Smith Law Firm, LLC (“Firm,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit www.kirbygsmith.com (the “Website”), contact us, or pay for services.

Business Address: 2872 Woodcock Blvd., Suite 225, Atlanta, GA 30341
Questions: [email protected]

2. Important Notice About Legal Communications

Do not submit confidential, privileged, or time-sensitive information through the Website contact form. Submitting an inquiry does not create an attorney-client relationship. Any engagement is subject to a written agreement executed by the Firm.

3. Information We Collect

We collect information in three primary ways: (A) information you provide, (B) information collected automatically, and (C) information collected by third parties in connection with hosted payments and advertising.

A. Information You Provide

If you complete a contact form on the Website, we collect:

  • Name
  • Phone number
  • Email address
  • Zip code

You may also provide additional information in free-text fields (for example, a description of a matter). If you contact us by email or other channels, we collect the information you choose to share.

B. Information Collected Automatically (Cookies and Similar Technologies)

When you visit the Website, we (and vendors acting on our behalf) may automatically collect:

  • Device and browser data (browser type, operating system, device type)
  • Internet/network activity (pages viewed, links clicked, time on pages, referring/exit pages)
  • Approximate location derived from IP address
  • Cookie identifiers and similar tracking technology data (cookie IDs, pixel tags)

C. Hosted Payments (Zoho Payments and LawPay)

Users can pay for our services through hosted payment pages provided by third-party payment processors, including Zoho Payments and LawPay (each, a “Payment Processor”). When you click to pay, you may be directed away from our Website to the Payment Processor’s page or portal.

Payment information you submit (such as payment card or bank account details) is collected and processed directly by the applicable Payment Processor under its own privacy practices. We do not intend to receive or store full payment card numbers on our systems.

Depending on the transaction, we may receive limited information such as:

  • Confirmation that a payment was made
  • Amount, date/time, and transaction status
  • A transaction identifier
  • Limited payer/contact information to reconcile the payment (as provided to the processor)

4. How We Use Information

We use information for the following purposes:

  • To respond to inquiries and communicate with you
  • To evaluate potential representation and provide legal services if you become a client
  • To route you to hosted payment pages and to reconcile payments and billing records
  • To operate, maintain, and improve the Website (including troubleshooting and security)
  • To market our services and measure advertising effectiveness (including remarketing and conversion measurement)
  • To comply with legal obligations and enforce our terms and policies

5. Google Analytics (GA4), Google Ads, Remarketing, and Enhanced Conversions

We use Google Analytics 4 (GA4) and Google Ads technologies.

A. GA4

We use GA4 to understand how visitors use the Website (for example, pages viewed, general traffic sources, and engagement). GA4 uses cookies and similar technologies to collect and process information about Website usage, which may include online identifiers and device/browser information.

B. Google Ads Remarketing

We use Google Ads remarketing to show ads about our services to people who have previously visited the Website. These ads appear on third-party sites and platforms, not on our Website.

C. Google Ads Enhanced Conversions

We use Google Ads Enhanced Conversions to improve the accuracy of conversion measurement for our ads. If you submit a form or take certain actions, we may provide certain first-party data you submit (such as email address and/or phone number) to Google in a hashed form to help measure ad performance.

We do not display third-party ads on our Website.

Your choices: You can manage cookies through your browser settings. You can also adjust Google advertising personalization settings and use available Google and industry opt-out tools for interest-based advertising and analytics controls.

6. How We Disclose Information

We may disclose information in the following circumstances:

A. Service Providers

We disclose information to vendors that help us operate our business and Website, such as website hosting, IT support, form/communications tools, analytics and advertising providers (including GA4 and Google Ads), and payment-related vendors (including Zoho Payments and LawPay). These vendors are permitted to use information only to provide services to us, subject to contractual restrictions where applicable.

B. Legal, Safety, and Compliance

We may disclose information to comply with law, respond to lawful requests, protect rights and safety, investigate fraud or security issues, or enforce agreements.

C. Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be disclosed as part of that transaction, subject to standard confidentiality protections.

7. Third-Party Sites and Hosted Payment Pages

The Website may link to third-party websites, platforms, or hosted payment pages. This Privacy Policy does not apply to third parties’ privacy practices. You should review the privacy policies of any third-party site you use, including Zoho Payments and LawPay payment pages.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

9. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Policy, including responding to inquiries, maintaining business records, providing legal services, reconciling payments, complying with legal and professional obligations, resolving disputes, and enforcing agreements. Retention may vary depending on whether you become a client and the nature of the records.

10. Children’s Privacy

The Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 provided personal information to us, contact us at [email protected].

11. Your Privacy Choices

All users may:

  • Request to review or update information they previously submitted to us (where feasible)
  • Unsubscribe from marketing emails (if any) using the unsubscribe link or by contacting us
  • Manage cookies through browser/device settings and related controls offered by platforms and vendors

12. California Privacy Notice (CCPA/CPRA)

This section applies to California residents to the extent the California Consumer Privacy Act, as amended by the CPRA (“CCPA/CPRA”), applies to our processing.

A. Notice at Collection

We collect the categories of personal information listed below for the purposes described in this Policy.

B. Categories of Personal Information We Collect

Depending on your interactions with us, we may collect:

  1. Identifiers (name, email address, phone number, zip code, online identifiers such as cookie IDs)
  2. Internet or other electronic network activity (browsing/activity on our Website, interactions with ads)
  3. Geolocation data (approximate location derived from IP address; zip code as provided by you)
  4. Commercial information (services purchased; payment confirmations and transaction metadata we receive)
  5. Other information you provide in an inquiry (such as matter details you choose to submit)

We do not intentionally collect Sensitive Personal Information as defined by the CCPA/CPRA, except to the extent it may be incidentally included in communications you send us or processed through payments as necessary to complete a transaction.

C. Sources of Personal Information

  • Directly from you (forms, emails)
  • Automatically from your device/browser (cookies and similar technologies, including GA4 and Google Ads)
  • From service providers (including advertising/analytics vendors and payment processors for transaction confirmations/metadata)

D. Purposes for Collection and Use

  • Providing services, responding to inquiries, and communicating with you
  • Payment reconciliation and business recordkeeping (via hosted payment processors)
  • Website operations, security, fraud prevention, and quality improvement
  • Advertising, remarketing, and measuring advertising effectiveness (including conversion measurement)
  • Legal compliance

E. Disclosure, “Sale,” and “Sharing”

  • We do not sell personal information for money.
  • We may share personal information for cross-context behavioral advertising in connection with Google Ads remarketing and related advertising measurement, which may be considered “sharing” under the CCPA/CPRA.

Examples of information that may be shared for these purposes include online identifiers (cookie IDs), device/browser data, and browsing activity on our Website.

F. California Consumer Rights

Subject to verification and applicable exceptions, California residents may have the right to:

  • Know/Access: request categories and specific pieces of personal information we collected, and information about disclosures
  • Delete: request deletion of personal information we collected from you (subject to exceptions)
  • Correct: request correction of inaccurate personal information
  • Opt Out of Sale/Sharing: opt out of the sale or sharing of personal information (as defined by CCPA/CPRA)
  • Limit Use/Disclosure of Sensitive Personal Information: where applicable
  • Non-Discrimination: not receive discriminatory treatment for exercising CCPA/CPRA rights

G. How to Submit a California Privacy Request

Email: [email protected]
Mail: The Kirby G. Smith Law Firm, LLC, 2872 Woodcock Blvd., Suite 225, Atlanta, GA 30341

Please state you are making a “California Privacy Request” and describe your request. We will take reasonable steps to verify your identity (which may include confirming access to the email address you used to contact us and requesting additional information as permitted by law).

H. Opt-Out of Sale/Sharing (California)

To opt out of sharing for cross-context behavioral advertising, email [email protected] with the subject line: “Do Not Sell or Share My Personal Information.”
Where required, we will also process opt-out preference signals (such as Global Privacy Control) in a commercially reasonable manner.

I. Authorized Agents

You may designate an authorized agent to submit a request on your behalf. We may require proof of authorization and may also require you to verify your identity directly with us.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Effective Date” indicates when it was last revised. Continued use of the Website after changes means you accept the updated Policy.

14. Contact Us

If you have questions about this Privacy Policy, contact: [email protected].

We partner with Internet Brands, who might also collect data as part of our marketing efforts. To learn more about the Internet Brands privacy policy and the data that might be collected, please visit: Internet Brands Privacy Statement.